The Future of Work: Smaller Cities Make Big Gains as Talent Goes Remote

Big cities like New York and San Francisco, which are the preferred residential areas for many workers, are slowly adapting to the new ‘harsh’ norm—the smaller cities are making gains as talent goes remote.

Since the onset of COVID-19 and the shift from traditional working environments to remote work, more and more employees have continued to realize that they can work from anywhere. As such, even those who were limited to living near their workplaces due to the usual routine are now considering relocating to other areas because they can still work comfortably remotely.

Smaller cities that are more affordable are now turning out to be the top priority for many employees. This unanticipated migration has seen a crime rate spike and sharp declines in rent in big cities. So don’t be surprised to see some residential apartments in big cities struggling to attract tenants in the coming days.

According to the McKinsey Global Institute, the smaller cities are more appealing than ever before because of their affordability. The report reveals cities like Wisconsin, Madison, Cleveland, Jacksonville, and Sacramento are experiencing a surge in workers’ inflow. The same report further discloses major cities like New York, Boston, and San Francisco are experiencing a decline in the number of workers moving in. Here is a brief outline:

  • New York City (-27%)
  • San Francisco (-24%)
  • Boston (-13%)
  • Los Angeles (-11%)

Big cities are now competing for the best talents

As it has been for a long time, big cities have always attracted the best talents in the world. Think of any major city in the US that has not bragged of being home to the best talents. From our experience, all major cities have been home to big entities, which of course, attract the most admirable talents.

However, this is likely to change soon in favor of smaller cities. It is now the bigger cities struggling to attract the best talents as the world’s best talents are gradually relocating and very comfortable with the new trend—calling smaller cities home. Reach out to people you know who have been living in any of the big cities. You might find that they have already relocated or are looking to do so soon.

Cash incentives are equally encouraging employees to relocate. Cities like Tulsa and Oklahoma are offering them to employees who are ready to relocate, further increasing the inflows into smaller cities and towns. Would you not relocate if given some money upfront to aid you with the relocation expenses? That is how far some cities are going resulting in a high rate of inflows from major cities.

But as this trend continues to change the future of work, it is worth noting that companies are now being forced to develop tech solutions that will support remote working. Some already have this capacity, but the majority had not prepared for such an eventuality. Unfortunately, they too must find a way of supporting remote workers.

DevReady: transforming traditional staffing to remote work

DevReady, a home for world-class developers, is making it easier for businesses to efficiently implement remote working by giving them access to fully vetted and certified developers from across the world. It doesn’t matter what project you want to launch or improve to boost your employee’s productivity.

So, does your company need reinforcement to develop, run, and manage tech solutions that support remote working? Are you considering investing in smaller cities now? Whether the need is urgent or not, DevReady makes it easier to find the right specialists. Besides, if you need help to pick the right developers, you will be impressed by our support team. Schedule an appointment today to discuss the nature of your project with one of the representatives.

Since the onset of COVID-19 and the shift from traditional working environments to remote work, more and more employees have continued to realize that they can work from anywhere. As such, even those who were limited to living near their workplaces due to the usual routine are now considering relocating to other areas because they can still work comfortably remotely.

Smaller cities that are more affordable are now turning out to be the top priority for many employees. This unanticipated migration has seen a crime rate spike and sharp declines in rent in big cities. So don’t be surprised to see some residential apartments in big cities struggling to attract tenants in the coming days.

According to the McKinsey Global Institute, the smaller cities are more appealing than ever before because of their affordability. The report reveals cities like Wisconsin, Madison, Cleveland, Jacksonville, and Sacramento are experiencing a surge in workers’ inflow. The same report further discloses major cities like New York, Boston, and San Francisco are experiencing a decline in the number of workers moving in. Here is a brief outline:

  • New York City (-27%)
  • San Francisco (-24%)
  • Boston (-13%)
  • Los Angeles (-11%)

Big cities are now competing for the best talents

As it has been for a long time, big cities have always attracted the best talents in the world. Think of any major city in the US that has not bragged of being home to the best talents. From our experience, all major cities have been home to big entities, which of course, attract the most admirable talents.

However, this is likely to change soon in favor of smaller cities. It is now the bigger cities struggling to attract the best talents as the world’s best talents are gradually relocating and very comfortable with the new trend—calling smaller cities home. Reach out to people you know who have been living in any of the big cities. You might find that they have already relocated or are looking to do so soon.

Cash incentives are equally encouraging employees to relocate. Cities like Tulsa and Oklahoma are offering them to employees who are ready to relocate, further increasing the inflows into smaller cities and towns. Would you not relocate if given some money upfront to aid you with the relocation expenses? That is how far some cities are going resulting in a high rate of inflows from major cities.

But as this trend continues to change the future of work, it is worth noting that companies are now being forced to develop tech solutions that will support remote working. Some already have this capacity, but the majority had not prepared for such an eventuality. Unfortunately, they too must find a way of supporting remote workers.

DevReady: transforming traditional staffing to remote work

DevReady, a home for world-class developers, is making it easier for businesses to efficiently implement remote working by giving them access to fully vetted and certified developers from across the world. It doesn’t matter what project you want to launch or improve to boost your employee’s productivity.

So, does your company need reinforcement to develop, run, and manage tech solutions that support remote working? Are you considering investing in smaller cities now? Whether the need is urgent or not, DevReady makes it easier to find the right specialists. Besides, if you need help to pick the right developers, you will be impressed by our support team. Schedule an appointment today to discuss the nature of your project with one of the representatives.

Recent Posts