HireLaura
Laura
Mexico City, Mexico
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Laura is a Senior Service/Product/Strategic Designer with 20 years of professional experience in UX and over 10 years of professional experience in leading roles. Since 1995 she has played different roles as Designer: Creative Director, Design Manager, Team Leader, Entrepreneur, Speaker, and Freelancer, so she is used to speaking and dealing with different audiences. She has an engineering background, which allows her to communicate effectively with designers and business people, but also with technical teams throughout the design process to ensure they all have a deep understanding of the product they are working on. Her previous experience as Web Designer allowed her to privilege the User Experience, without forgetting the technological considerations so that the Design Solution is technologically doable. She has product design experience in Web/Mobile/UX/UI/Smart Devices/Smart Speakers/Medical Devices in B2B and B2C organizations. Laura is passionate about new technologies and future design.
Skills
Years
1
2
3
4
5
6
7
8
9
10+
Zoom
CC Adobe
IoT
Shopify
HTML
Teams
Adobe XD
Sketch
CSS
Miro
InVision
Marvel
Flash
Mural
Figma
Zeplin
UX
Balsamiq
Principle
Axure
Photoshop
Framer
Omnigraffle
Illustrator
Origami
Keynote
InDesign
Overflow
Hotgloo
PHP
Slack
Cacoo
JavaScript
LucidChart
Joomla
Trello
Notepad++
Swift
ActionScript
Flex
ImageReady
Maya
Skills
6+ Years
9+ Years
Developer Personality
Feature Experience
MODERATE
EXTENSIVE
EXPERT
Cultural Experience
MODERATE
EXTENSIVE
EXPERT
Portfolio
Globant
UX Lead
Work Experience : 2020-2022
Gathers and evaluates user requirements in collaboration with Product Managers. She uses her skills to illustrate design ideas using storyboards, process flows, or sitemaps. She also designs graphic user interface elements like menus tab widgets.
Projects:
- Pacific Speciality Insurance, USA
- Asociación Española Contra el Cáncer, Spain.
- American Century Investments, USA.
- Anheuser-Busch InBev (Quilmes), Chile.
Software:
Xd, Figma, Balsamiq, CC ADOBE, Sketch, InVision, Marvel, Zeplin, Mural, Miro, User Interviews WebSite, Slack, Teams, Zoom, HO.
Features
Sabadell Bank
UX Lead
Work Experience : 2018-2020
- UX/UI Design for Sabadell Banking online.
- UX/UI Design for new products (Depósito Referenciado, Dispersión de Pagos).
- Tool Design for Layout Generation.
- Tool Design for BanTotal
- Customer Solutions Web Site Managing
- UX Copy for Financial Products and Online Banking
- Develop Bank’s Methodology for UX design.
Software:
Sketch, InVision, Marvel, Zeplin, Figma, Principle, Framer, Origami, Overflow, Xd, CC ADOBE, Slack, LucidChart, Trello.
Features
Neoris
UX/UI Consultant
Categories
Work Experience : 2017-2018
- UX/UI Design for Santander Bank’s Terminal
- Develop and UX/UI Design of Mobile App on Android and iOS.
- UX/UI Design for BMW`s Salary Bonus App.
Software:
Sketch, InVision, Marvel, Zeplin, Figma, Principle, Framer, Origami, Overflow, Xd, CC ADOBE, Slack, LucidChart, Trello.
- Personas & Scenarios, User Flows & Sitemaps
- Interaction Design, Usability Testing
- Information Architecture , Wireframing
- Rapid & Interactive Prototyping, Mobile & Web design
- User Flows & Sitemaps, User Research & User Test
- Heuristic Evaluation & Cognitive Walkthroughs
Features
TotalPay
UX/UI Consultant
Work Experience : 2017
- UX/UI Design for Sales App for Enlace (Bussiness Internet Service).
- 200 icons for the Sales app for Totalplay (Tripleplay provider).
- Personas & Scenarios, User Flows & Sitemaps
- Interaction Design, Usability Testing
- Information Architecture , Wireframing
- Rapid & Interactive Prototyping, Mobile & Web design
- User Flows & Sitemaps, User Research & User Test
- Customer Journey Mapping & Task Analysis
Software:
Sketch, InVision, Marvel, Zeplin, CC ADOBE
Ichibut
UX/UI Consultant / Founder / eCommerce Consultant
Work Experience : 2012-2017
- Mobile & Web design
- User Research
- Customer Journey Mapping & Task Analysis
- Personas & Scenarios
- Information Architecture
- User Flows & Sitemaps
- Wireframing
- Interaction Design
- Rapid & Interactive Prototyping
- Usability Testing
- Heuristic Evaluation & Cognitive Walkthroughs
- Design Thinking
Software:
Sketch, InVision, Marvel, Zeplin, CC ADOBE, Axure, Omnigraffle, Keynote, Hotgloo, Iplotz, Cacoo, Photoshop, Illustrator, InDesign, Flash, Joomla, HTML, PHP, CSS, Notepad ++, Swift, Flash, ActionScript, Flex, JavaScript, ImageReady, Word, Excel, Maya. Shopify, Paypal.
Previous Roles
Categories
Work Experience : 1989-2011
- UX/UI Lead at Hildebrando (2001-2011)
- UI Consultant / Web Designer at SoftTek (2000-2001)
- Global Design Manager at MiercadoLibre (1999-2000)
- Business Web Design Manager at E-WebTraders S.A. de C.V. (1998-1999)
- Mexico’s Corporate WebSite Coordinator at Ingram Micro (1995-1998)
- Art Director, Creative Director at Metanoia Comunicacion (1992-1995)
- Design Coordinator at SmithKline Beechame (1991-1992)
- Art Director at Kui Comunicaction (1989-1992)
Features
- .NET Developers
- Android Developers
- Angular Developers
- Back End Developers
- Cloud Developers
- Data Developers
- Databases Developers
- Go Developers
- iOS Developers
- Java Developers
- JavaScript Developers
- Mobile Developers
- Node.js Developers
- PHP Developers
- PMO Developers
- Python Developers
- React Developers
- Ruby on Rails Developers
- Scrum Master Developers
- SQL Developers
- UX/UI Developers
- Vue.js Developers
- WordPress Developers