Ismael is a Computational Systems Engineer and Certified Scrum Master. He has over 19 years of experience in software development, over 11 years in E-commerce, and over 9 years in leading high performance teams. In the last 10 years, he has also assisted directors in making marketing, sales, and e-commerce decisions based on data analysis and reports.
His skilled technologies include .NET, PHP, SDLC, SQL, POO, MVC, MySQL, Tableau, and Google Data Studio. Ismael is also certified in Scrum Fundamentals, Sig Sigma Yellow Belt, and E-commerce Google.Hire Ismael
Head of the group’s systems and software developments, serving the hospitality, travel agency, and corporate business units; Responsible for the correct data synchronization throughout the different corporate systems, from the Commercialization, Sales, Operations, Human Resources, Supply Chain and Financial areas, covering all group necessities of systems. Using Jira for project management with SCRUM-type methodology, with .NET, PHP, and SQLServer, MySQL. Working on Implementing third-party software like SynXis as bed’s bank, Bitrix as CRM, Eposnow as POS, eFisco as a Financial information tool to check ERP vs SAT invoices, Cangooroo as Booking Engine on B2B and B2C sale channels, and Odoo as ERP and Management Information System.
Responsible for the online strategy generating, implementing, and managing department; principal function was to increase the percentage of participation of the brand in digital media.
Campaign development in Google and Facebook.
Analysis and development of behavior reports and ROI of the different channels, such as B2C, B2B, and B2B2C Web Sales, Email, Call Center.
Automation of product distribution with OTA’s (Viator, Get Your Guide) using their API’s.
Provided chairmans valuable data using Tableau, Data Studio, and also created custom Dashboards using ERP information as a source.
Head of software development at corporate level serving Mexico, Costa Rica and the Republic.
Acted as member of the Chairmans, who together analyzed the necessary improvements for the correct routing, evolution, and innovation of the company, through the data analysis of sales
and operations data, using Tableau tool to report information.
Responsible for the correct operation of the collection gateways as well as the company’s websites.
Automation of sales, accounting, and administrative processes focused on reducing time and costs.
Personnel management and work for results.
Led development team, using Scrum methodology, and Trello for project control.
Developed a mobile app for print tickets at the airport for client’s luggage and completed all client airport pickup process, using .NET, PHP, and MySQL.
Fundamental participation in the technological solutions for E-business, E-commerce, and E-marketing areas. Responsible for coordinating the development of online collection with AMEX (2-Party), Banamex (2-Party), Bancomer (2-Party), Paypal (3-Party). Coordinate integration with national and international Global Collect (embedded 3-Party) through Banorte as a financial institution, thus supporting the fulfillment of the sales goals of the commercial area on Web channel and Contact Center, according to PCI Compliance security rules.
Responsible for the integration of the sale of the company’s products through the B2B model with Cangooroo (Globalizer of Brazil) and Hotel Occidental, promoting marketing at source outside the country, through the consumption of web services.
Leader of the development team, using Scrum methodology, use of Trello and/or Zoho for project control.
Combining PHP and .NET development platforms with the migration of the MySQL database to SQLServer for multiple projects.