Veronica is a Strategic Designer with over 10 years of professional experience in UX Design and 7 years in Leading UX teams focused on UX research and logistics flow. With a Masters degree in Urban Mobility from the University of Applied Sciences Potsdam (FHP/ Germany), she is an interdisciplinary professional who applies different tools to identify trends and create innovative products, services, and solutions. She has been working since 2010 in the area of project management, has led teams around the world in the segments of telecommunications, health care, consumer goods, and education, and leading multidisciplinary projects from end to end.Hire Veronica
Skills: Scrum · Kanban · UX Research · Agile Methodologies · Team Leadership · Digital Product Development · Design Thinking
Responsible for managing the UX, CX, and CS teams worldwide (Germany, USA, Brazil, Canada, Italy, and Croatia), as well as hiring new collaborators. Adopted the 360° communication model, which ensured the integration of the company as a single team. Thanks to the excellent study carried out to understand the target audience, combined with productivity management, they reached about 143,000 new members in the first month of launch, and 2 million people in the first year of the project.
Skills: Customer Journey Mapping · Project Management · Agile Methodologies · User Experience (UX) · Product Design
Responsible for UX research, system usability improvement, and training material for employees’ qualifications including the organization and conducting workshops, which resulted in a significant decrease in the system’s vulnerability and reduction of calls to IT support.
Skills: User-centered Design · Kanban · Employee Training · Agile Methodologies · User Experience (UX) · Service Design · Usability Testing · Design Thinking
The idea came from the identification of a market opportunity. Responsible for the idealization and all management activities. As a result, the company conquered a series of Startups as clients and created a logistics system that contemplated the entire chain involved in the process.
Skills: Process Improvement · New Business Development · Logistics Management · Project Management · Design Thinking
Responsible for the conceptualization of the idea, user experience research, and the implementation of the service. During the period in which the company was active, a total of 48 engineers were hired by the German automotive industry, originating from Brazil, Chile, and Argentina.
Skills: Internet Recruiting · Journey Mapping · New Business Development · Project Management · Service Design