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Veronica
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Veronica

Florianopolis, Santa Catarina, Brazil --:--:--

Veronica is a Strategic Designer with over 10 years of professional experience in UX Design and 7 years in Leading UX teams focused on UX research and logistics flow. With a Masters degree in Urban Mobility from the University of Applied Sciences Potsdam (FHP/ Germany), she is an interdisciplinary professional who applies different tools to identify trends and create innovative products, services, and solutions. She has been working since 2010 in the area of project management, has led teams around the world in the segments of telecommunications, health care, consumer goods, and education, and leading multidisciplinary projects from end to end.

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Skills
Years
1
2
3
4
5
6
7
8
9
10+
Android
Scrum
Agile
iOS
QA
Illustrator
Kanban
WordPress
Waterfall
Skills

1+ Years

7+ Years

Developer Personality

Independent

Collaborative

Trailblazer

Conservative

Generalist

Specialist

Planner

Doer

Idealist

Pragmatist

Abstraction

Control

100
50
0
50
100
Feature Experience

Design Thinking

UX Research

Logistic Flow

Gamification

MODERATE
EXTENSIVE
EXPERT
Cultural Experience

Agile - Scrum - Waterfall

Healthcare

Services & Goods

People Management

MODERATE
EXTENSIVE
EXPERT
Portfolio

MJV Technology & Innovation

Design Lead

Categories

Work Experience : 2021
  • Healthcare Technology: Responsible for project planning, strategic management, and team mentoring.
  • The implementation of the agile management culture, combined with a deep study of the user journey led to an innovative solution proposal, which transformed the way the project was executed, resulting in a change in the Backlog, integration with the IT team, and the establishment of a more logical and effective documentation system.

Skills: Scrum · Kanban · UX Research · Agile Methodologies · Team Leadership · Digital Product Development · Design Thinking

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bUnited

Head of Design

Categories

Work Experience : 2015-2018

Responsible for managing the UX, CX, and CS teams worldwide (Germany, USA, Brazil, Canada, Italy, and Croatia), as well as hiring new collaborators. Adopted the 360° communication model, which ensured the integration of the company as a single team. Thanks to the excellent study carried out to understand the target audience, combined with productivity management, they reached about 143,000 new members in the first month of launch, and 2 million people in the first year of the project.

Skills: Customer Journey Mapping · Project Management · Agile Methodologies · User Experience (UX) · Product Design

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Back et. al.

Service Design / UX

Categories

Work Experience : 2015

Responsible for UX research, system usability improvement, and training material for employees’ qualifications including the organization and conducting workshops, which resulted in a significant decrease in the system’s vulnerability and reduction of calls to IT support.

Skills: User-centered Design · Kanban · Employee Training · Agile Methodologies · User Experience (UX) · Service Design · Usability Testing · Design Thinking

Skills

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CleanMyKeller

Founder | CEO | Management

Categories

Work Experience : 2010-2014

The idea came from the identification of a market opportunity. Responsible for the idealization and all management activities. As a result, the company conquered a series of Startups as clients and created a logistics system that contemplated the entire chain involved in the process.

Main activities:

  • Design Experience
  • Logistics flow
  • Web design
  • Product sorting
  • Digital marketing

Skills: Process Improvement · New Business Development · Logistics Management · Project Management · Design Thinking

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Job2Gether

UX Design / Project Management

Categories

Work Experience : 2012-2013

Responsible for the conceptualization of the idea, user experience research, and the implementation of the service. During the period in which the company was active, a total of 48 engineers were hired by the German automotive industry, originating from Brazil, Chile, and Argentina.

Skills: Internet Recruiting · Journey Mapping · New Business Development · Project Management · Service Design

Skills

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