Sofia

Assisted companies improve existing products while also designing new digital products by performing extensive user research, building sketches, detailed wireframes, and high-quality clear prototypes to create human-centered design solutions.

Responsible for digital design including UI/UX design generating wireframes and interactive prototypes, and high fidelity mockups. Defined art direction and graphical user interface design (complete branding process, iconography, color palette, typography), monitored project development and implementation while guaranteeing a pixel perfect implementation, verified HTML/CSS and UI frameworks to understand capabilities of each technology, and exported assets and specs using InVision.

Responsible for the UX/UI design area including web applications, mobile and visual design, while also successfully conducting UX research and implementing User-centered Design methodologies. Provided integral design for internal projects including web applications, mobile, workspace interior design, dissemination and promotion materials (printed and digital) while using Agile methodologies (Lean and Scrum).