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Pedro
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Pedro

São Paulo, Brazil --:--:--

Pedro is a Senior UX Designer with 12 years of professional experience in design and innovation, and 4 years of professional experience in Leading roles. His process for success is based on a user-centric approach, understanding users’ needs and creating the experience through tests and iterations. He has significant experience as a Designer and Lead Designer in diverse companies, such as Stone – a Nasdaq-listed fintech unicorn in Brazil, and Abstra, a Softbank-backed startup that offers a no-code tool for software development. As an experienced end-to-end designer, he works in all phases of the project – from user research and understanding user needs to building outstanding interfaces and working with the engineering team to help the company launch great products.

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Skills
Years
1
2
3
4
5
6
7
8
9
10+
3D Printing
Mapping
Virtual Reality
UX
Research
Photoshop
MS Office
Adobe Creative Suite
Graphic Design
Landing Pages
Brand design
Developer Personality

Independent

Collaborative

Trailblazer

Conservative

Generalist

Specialist

Planner

Doer

Idealist

Pragmatist

Abstraction

Control

100
50
0
50
100
Feature Experience

User testing

User interview

Prototyping

Ideation workshops

MODERATE
EXTENSIVE
EXPERT
Cultural Experience

Agile - Scrum - LEAN

Healthcare

Cargo / Logistics

FinTech

MODERATE
EXTENSIVE
EXPERT
Portfolio

GenerAI (TopTal)

Lead Designer

Categories

Work Experience : 2022
  • Designed the platform for brands and mobile application for creators
  • Conducted continuous user research activities, such as user interviews, usage tracking, and usability tests.
  • Contributed to business definitions, such as team structuring, marketing, and sales.
  • Created the branding strategy and the brand persona, redesigned the logo, and implemented the new visual identity.
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Abstra

Lead Designer

Categories

Work Experience : 2021-2022
  • Redesigned the product, creating a new interface that is cleaner and more intuitive than the previous one.
  • Created and coordinated the implementation of many features such as responsivity control, group mechanics, and free-positioning layout creation.
  • Conducted continuous user research activities, such as user interviews, usage tracking, and usability tests.
  • Contributed to business definitions, such as team structuring, marketing, and sales activities, customer service, and many other fronts.
  • Created the branding strategy and the brand persona, redesigned the logo, and implemented Abstra’s new visual identity.
  • Redesigned Abstra’s landing page to better represent the new brand identity and present the new features and interface.
  • Worked alongside the CEO and technology team to define the product roadmap and business direction.

Skills

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MentalMe (Alameda.work)

Lead Designer

Categories

Work Experience : 2020-2021
  • Led the design and product efforts in creating a mental app for psychiatric patients to make it easier to fill their assessments regularly.
  • Headed the design of the MentalMe doctors’ platform, a desktop application through which physicians track their patients’ progress, see their data, and get insights into the treatment.
  • Coordinated research activities, such as user interviews, user journey mapping, persona creation, empathy mapping, and value proposition canvas.
  • Organized business design activities, structured the business model canvas, and defined the brand strategy.
  • Created the brand strategy and visual identity for MentalMe, including brand persona, logo, colors, forms, and typography.
  • Created a MentalMe design system with reusable components to reinforce the MentalMe brand through the interface of many products.
  • Redesigned the MentalMe landing page to better represent the new brand identity and present the new application.

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Droppa

Co-founder | Business Leader

Categories

Work Experience : 2019-2020
  • Coordinated a cross-functional team that included technologists, salespeople, and the operational team.
  • Developed all business feasibility and viability research, including user interviews, user journey mapping, persona creation, empathy map, and value proposition canvas.
  • Created the company’s business model, structuring and coordinating various activities, such as commercial, marketing, and technology.
  • Designed Droppa Truck Driver, an app to help truck drivers find cargo assistants and ask for their services. Coordinated its implementation with the development team.
  • Created Droppa Assistant, an app through which cargo assistants receive services and manage their earnings.
  • Participated in the Startup One competition and got awarded as one of the ten best startups.
  • Created the entire branding strategy and visual identity for Droppa.
  • Coordinated communication and marketing, creating campaigns through social media and physical marketing activities.
  • Designed the B2B platform for carriers to manage services for their truck drivers.
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Stone Co

Lead UX Designer

Categories

Work Experience : 2017-2019
  • Designed Marco Polo, an application to improve the sales team journey, increasing salespeople’s productivity by more than 50%.
  • Performed as a lead UX designer, improving application usability, creating new features, and coordinating UX designers.
  • Conducted research activities, such as user interviews, persona creation, journey mapping, and usability testing.
  • Managed the development of new features, attending to stakeholders’ expectations and coordinating the team following Agile principles, testing hypotheses, and iterating as the process progressed.
  • Built a platform to request brand material orders for the sales team.
  • Created a platform with color-based navigation to assist the customer service team when communicating with customers by phone.
  • Developed a gamification project for the commercial team’s journey, resulting in a 300% sales increase.
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KRYO Desenvolvimento

Lead Product Designer

Categories

Work Experience : 2016-2017
  • Responsible for creating new products, improving existing products, 3d modeling, and preparing files to be 3D printed.
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Transas

Virtual Reality Designer

Categories

Work Experience : 2013-2015

Responsible for modeling 3D scenarios for virtual reality.

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