Pedro

• Designed the platform for brands and mobile application for creators
• Conducted continuous user research activities, such as user interviews, usage tracking, and usability tests.
• Contributed to business definitions, such as team structuring, marketing, and sales.
• Created the branding strategy and the brand persona, redesigned the logo, and implemented the new visual identity.

• Redesigned the product, creating a new interface that is cleaner and more intuitive than the previous one.
• Created and coordinated the implementation of many features such as responsivity control, group mechanics, and free-positioning layout creation.
• Conducted continuous user research activities, such as user interviews, usage tracking, and usability tests.
• Contributed to business definitions, such as team structuring, marketing, and sales activities, customer service, and many other fronts.
• Created the branding strategy and the brand persona, redesigned the logo, and implemented Abstra’s new visual identity.
• Redesigned Abstra’s landing page to better represent the new brand identity and present the new features and interface.
• Worked alongside the CEO and technology team to define the product roadmap and business direction.

• Led the design and product efforts in creating a mental app for psychiatric patients to make it easier to fill their assessments regularly.
• Headed the design of the MentalMe doctors’ platform, a desktop application through which physicians track their patients’ progress, see their data, and get insights into the treatment.
• Coordinated research activities, such as user interviews, user journey mapping, persona creation, empathy mapping, and value proposition canvas.
• Organized business design activities, structured the business model canvas, and defined the brand strategy.
• Created the brand strategy and visual identity for MentalMe, including brand persona, logo, colors, forms, and typography.
• Created a MentalMe design system with reusable components to reinforce the MentalMe brand through the interface of many products.
• Redesigned the MentalMe landing page to better represent the new brand identity and present the new application.

• Coordinated a cross-functional team that included technologists, salespeople, and the operational team.
• Developed all business feasibility and viability research, including user interviews, user journey mapping, persona creation, empathy map, and value proposition canvas.
• Created the company’s business model, structuring and coordinating various activities, such as commercial, marketing, and technology.
• Designed Droppa Truck Driver, an app to help truck drivers find cargo assistants and ask for their services. Coordinated its implementation with the development team.
• Created Droppa Assistant, an app through which cargo assistants receive services and manage their earnings.
• Participated in the Startup One competition and got awarded as one of the ten best startups.
• Created the entire branding strategy and visual identity for Droppa.
• Coordinated communication and marketing, creating campaigns through social media and physical marketing activities.
• Designed the B2B platform for carriers to manage services for their truck drivers.

• Designed Marco Polo, an application to improve the sales team journey, increasing salespeople’s productivity by more than 50%.
• Performed as a lead UX designer, improving application usability, creating new features, and coordinating UX designers.
• Conducted research activities, such as user interviews, persona creation, journey mapping, and usability testing.
• Managed the development of new features, attending to stakeholders’ expectations and coordinating the team following Agile principles, testing hypotheses, and iterating as the process progressed.
• Built a platform to request brand material orders for the sales team.
• Created a platform with color-based navigation to assist the customer service team when communicating with customers by phone.
• Developed a gamification project for the commercial team’s journey, resulting in a 300% sales increase.

• Responsible for the development of new products, seeking solutions with customers, and improving our ongoing products.
• Responsible for creating new products, improving existing products, 3d modeling, and preparing files to be 3D printed.

Responsible for modeling 3D scenarios for virtual reality.