Maria

Governance of design system, User Research, and User testing, Lead UX writing and UI designs Build flows and user cases with the product team, handoff tickets with descriptions to the dev team, UI demo review, and workshops with stakeholders to align product strategy.

Technologies: Figma, Adobe Illustrator, Adobe XD, Mural, Zeppelin, Jira, Lokalise, UserTesting

Methodology: Scrum

• She is building the entire design system with another UX designer to improve product flexibility, long life, easy use, and easy update.
• Works along with product and dev team to build general cases for the product and corner cases.
• Creates ticket descriptions for a dev to build behaviors and calculations for demo and product iterations.
• Works with the research team to provide simple solutions and the best user-centered behaviors. 
• Works with consultants to understand the law requirements of the product for each Nation and define with the product team the alignment with business strategy.

Designed UI kits, applied UX design and research to e-learning platforms, led UI design team, aligned branding with clients, and presented findings in usability testing and workshops with stakeholders to find improvements.

Technologies: Figma, Adobe illustrator, Adobe XD, Mural, Crazyegg, Hotjar

Methodology: Kanban

• Created wireframes for all product flows reviewing with SEO and dev team the architecture and behaviors.
• Designed multiple UI kits and components, user flows, and platform tests to fulfill project requirements.
• Created content priorities with the client to promote new online courses.
• Organized the different user access to course content and profile accounts.
• Validated that all the elements of the online user experience were optimized for usability and had an exceptional visual design. In doing so she tested the designs with real users.
• Matched marketing flow, from the qualified leads’ entry point to product flows so the experience matched the expectations.
• Created workshops with stakeholders and the design team to understand problems and feasible solutions.
• AB tested elements of the interface to improve and iterate the product experience by enrolling in an online course.
• In the case of the University of Johannesburg she had to build one version of the online course platform for undergraduates, the institution gave the opportunity to allow students in grade 11 to access online courses and be part of the community early on.

This client reached out to her after working for Tambourine. They needed her to create delightful designs for their clients. She was hired for each project as a freelancer, and she designed the web pages for Wyndham Deerfield Resort, Austin properties, B Ocean resort, and Hugo Hotel among others. She was offered the opportunity to work along with their developing team and create interesting features for this client such as interactive maps to view rooms and locations and embedded videos with quick picks to the activities.

Technologies: Invision, Sketch, Photoshop, Illustrator, UserTesting, Google Adwords.

Methodology: Scrum, design thinking

After a year of working in-house for this bank, they hired her as a freelance to help with the migration of the entire service platform to WebSphere. The company was bought and the name changed from Old mutual bank to Skandia, and she participated in the new brand creation and adaptations. Worked along with CX in the creation of HTML emails, brochures, and what was at that time a “supermarket of investment” planned to help users define their financial profiles and find investment portfolios that fit their needs and optimize their capital. The client was very happy with the BTL strategy and the web product.

Technologies: Research, Invision, Sketch, Photoshop, Illustrator, UserTesting, Crazyegg, hotjar.

Methodology: AB testing, usability research, qualitative research.

Technologies: Adobe Illustrator, Adobe XD, Sketch, InVision, Mural

Methodology: Scrum, Ladder

• Worked with CX to produce the bank platform and create commercial information. Here she built the architecture of the different products of the Holding and started the migration to Webspehare.
• She updated the e-mail process since it was a simple jpg to HTML and e-mail automation
• Managed the company branding uses and all marketing design campaigns. One of the biggest projects was to create physical (BTL) and digital platform for investment market. The market had to be structured for bank costumers and sales force to access and create best finance investments for each costumer case.
• Created digital campaigns for each product and each market target. This included landing pages and digital products.
• After working in-house she was hired as a freelance for more than a year to keep digital products working.

Technologies: Photoshop, Illustrator, After Effects

• Web designer and interface services strategist for Companies like Wards Marine, The Crone Plaza Hotel, Grand Lucian Resort, and Taos Inn among others
• Worked with developer team to reach new features for users and better booking for clients
• Created brand narrative in some cases from scratch, so the marketing strategies and web products match.
• Created delightful designs to engage users in all steps of the user journey.
• Tested the innovative solutions before launch. And proposed different ways to enjoy the product to help customers have personality and uniqueness to get more user engagement.

She worked as a Digital designer building the brand identity, the web platform and mobile services.

The client asked her to build the entire brand system and create secondary uses for events and POP advertising. For the web and mobile products she worked with a developer, she did testing with users, made a few changes to iterate the main forms and the client was very happy with the results.

Technologies: Adobe XD, Photoshop, Illustrator, Optimizely, Invision.

Methodology: Design thinking, qualitative research.

This client asked her to create illustrations for his brand identity and vintage badger for each product they launch, she also made the packaging designs and digital marketing strategies. The products were recognized and customers engage with the quality of beer and the illustrations of each dog’s personality.

Technologies: Photoshop, Illustrator, Invision.

Methodology: desk research, digital illustration.

She worked with this client for a couple of years and they asked her to build the main brand identity and apply to packaging and digital media. She worked with developers to create the website (https://www.cafebosquesdetocarema.co), later on that year the coffee earned a price on quality with a significant appreciation for the package designs.

She worked on client engagement creating branded Christmas presents and coffee experience boxes, this launched the new strategy of selling special coffee with a monthly subscription.

Technologies: Invision, Sketch, Photoshop, Illustrator,

Methodology: Lean – agile design, design thinking.

The British Colombian Chamber of Commerce contacted her to help build their brand system and migrate all their communication designs and digital marketing to HTML and Adobe software. Worked with them on an extensive WordPress website and also designed along with providers the events staging.

Technologies: WordPress, Photoshop, Illustrator.

Methodology: AB testing, usability research, quantitative research.

This product was medicine to treat muscle pain and chronic pain. The client asked her to build a desktop platform to gather information on patients who might need this type of medicine. Update and transform the brand logo and identity system and work on the packaging for the physical product.

Technologies: Invision, Sketch, Figma, UserTesting, Pickfu.

Methodology: Conceptual model, quantative and qualitative research.

This client found her through Behance and asked her to build their digital brochures and refine their digital marketing content. The brochures were an editorial design, having to build all the styles for the system according to brand and create dynamic interactions for Ads and special offers.

Technologies: Adobe InDesign, Illustrator, Photoshop, Figma.

Methodology: User centered design, Plugins for accessibility.

This school had trouble during the pandemic to reach students. They asked her to build a new website where they could promote all content online, information about courses, payments and fees, events, and graduation deadlines. She created a platform along with a developer and an engineer to provide quick access to the students’ to personal profiles and relevant information about their courses and teachers.

Technologies: Photoshop, Figma, UserTesting, Optimizely.

Methodology: Web design, UI research, usability research.

This client developed a cream based on CBD oils and natural medicine to fight pain. Her job was to follow the business strategy for Latin American countries, create digital content and create the brand guidelines.

She had to conduct  photography sessions, testimonials in video recording and paid digital Ads on Instagram and Facebook.

Technologies: Photoshop, Illustrator, Digital marketing investment.

Methodologies: Traditional advertising, Content AB testing.

This was a company that manages information and updated documents for doctors. They asked her to build the brand, the identity system for physical environments and products, and digital information as well. Further on she was a consultant in user experience, for the entire platform and she managed to add improvements in design and functionality.

Technologies: Photoshop, Illustrator, UserTesting, Qualitative research

Methodologies: Monitored interviews, AB testing, and desk research.