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Luis
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Luis

Bogotá, Colombia --:--:--

Luis is a Senior UX Designer with over 9 years of professional experience in leading roles. He has been responsible for working on several projects in the pharmaceutical, financial, aeronautical, manufacturing, and medical industry, among others, which have allowed him to become a complete digital creator, lead designer, and art director. He has executed impressive campaigns internally and externally by optimizing budgets, generating sales, increasing the knowledge of brand and product management through the successful execution of Digital, ATL and BTL campaigns. He is also an entrepreneur and able to stay on top of a multitude of tasks. He has a firm understanding of technology and the various coding and software packages used in the publishing and design industry. Luis is convinced of the important value of good design in the purchase decision, obsessed with details, new trends, and clear, minimalist communication that expresses elegance and concept.

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Skills
Years
1
2
3
4
5
6
7
8
9
10+
Figma
Invision Studio
Adobe XD
Sketch
JavaScript
HTML
Animate CC
CSS
Procreate
Adobe Photoshop
Bootstrap
Adobe Illustrator
SEO
WordPress
Rhinoceros
Adobe Indesign
PHP
JSP
CFM
ASP
MySQL
jQuery
Developer Personality

Independent

Collaborative

Trailblazer

Conservative

Generalist

Specialist

Planner

Doer

Idealist

Pragmatist

Abstraction

Control

100
50
0
50
100
Feature Experience

Authentication

Platform MIgration

Monorepos

Data Ingestion

MODERATE
EXTENSIVE
EXPERT
Cultural Experience

Agile - Scrum - Waterfall

Banking

Marketing

E-commerce

MODERATE
EXTENSIVE
EXPERT
Portfolio

Solum Digital/ Lat One Group

UX/UI Designer Lead, Chief Design Officer

Work Experience : 2016-Present

User Experience Leader: Digital projects workflow responsible for the creative art direction for mobile Apps and Web sites, Visual Design, UX, and Digital Platforms for big multinational companies like Dell, Intel, AWS, Microsoft, Western Digital, Grupo Plastilene, and Buffalo Wild Wings.

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Bayer Healthcare

Digital Media Manager

Categories

Work Experience : 2011-2016
  • Responsible for Pharma Digital content, eDetailing Design, Publishing and Reporting, Front-end development, Close Loop Marketing, Mobile apps UI design, Branded websites, User interface design and other digital initiatives in the Pharmaceutical division.
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Popular Inc. - USA

Creative Services Manager

Work Experience : 2004-2008
  • Provided creative and design support to marketing branches, internal departments, and sales groups for campaigns, product launches, ATM networks, internet initiatives, collateral, and other print/web graphic needs.
  • Managed a team of 4 and worked directly with the marketing head and product managers. Dealt with advertising agencies and service providers to maintain branding, visual consistency, and high design/production values across the entire product suite.
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Previous Roles

Categories

Work Experience : 1996-2004
  • 2001-2004:  Andean Region Advertising Manager at Bayer S.A.
  • 2000-2001:  Interactive Services Director at Grupo XPO
  • 1999-2000:  Web Designer at Webpaint Media
  • 1996-1998: Desktop publishing designer at Procesos Graflicos Ltda.

Skills

Features

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