Lau

• Responsible for working with international Oil & Gas clients to understand and help to map user needs and business requirements.
• Also communicate and validate ideas with the team during an iterative product development process, prototype interfaces solutions at different loyalty levels (mockups, wireframes, and high fidelity prototypes) and help to build a high-quality “look and feel” for the company’s products.

Strategic Partner and Head of Design at Nomad Labs, a strategy and UX agency specialized in Digital Marketing and Interactive Communication using the internet and new technologies for clients like: Governo Federal do Brasil, FIEB, Fundação Odebrecht, Rede Bahia de Televisão, Rossi, Scopel, Ademi-BA, Aliansce Shopping Centers, SEBRAE, A Fórmula, Prefeitura de Salvador, Carlinhos Brown, among others.

• Advocate for important customer problems to solve, and influence overall product strategy;
• Apply user-centered design processes to create products
• Create team-wide processes for driving user-centered decisions, getting things done, and improving work quality
• Develop and communicate design principles

• Responsible for solving end-to-end projects with the UX Team, using the Design Thinking approach for huge clients like Banco Itaú, Porto Seguro, and Serasa Experian.
• Worked as the Lead UX Designer of the team, collaborating with front-end developers, back-end developers, QA Analysts, Product Owner, Product Manager and Client’s team.

Senior Product Designer responsible for managing the UX Team, defining and continuously improving the company’s design and UX process, standardizing and keeping the visual style between channels in sync collaboratively with the marketing and engineering team, analyzing and evaluating navigation flows of our channels, as well as analyze metrics related to user behavior, conduct user surveys, interviews, and usability tests, assess design requirements with our development team and monitor development for the best user experience and structure user interaction specifications.

• Jusbrasil is a technology company that gathers the talent of engineers, designers, and legal background people to solve old issues with new approaches.
• Focused on making relevant legal information accessible and promoting the meeting of the guardians of the rights and duties of society — the lawyers — with the citizen, Jusbrasil presents itself as an integrating platform for these agents, impacting millions of Brazilians who need information access.
• Goal as a Product Designer was to design the mobile platform for the clients interested in hiring an attorney for their cases in an easy and trustful manner.

Core functions:

• Design and specify user interfaces and information architecture;
• Effectively communicate conceptual ideas and detailed design rationale both verbally and visually;
• Contribute to the product design process, drive decisions, track issues, and assist in estimating resource needs and schedules;
• Contribute to the defined scope and phasing of project timelines.

• UX/UI Design Mentor at The Interaction Design Foundation (IDF) – Indirect Contract (2021 – present)
• UX/UI Design Program Mentorship at Mentoria em UX Design com Lau Yamazaki – Self-Employed (2020 – present)
• UX/UI Design Mentor at Adplist.org – Indirect Contract (2021 – present)

• Professor at Baiana Business School (2021 – present)
• Professor at Universidade Tiradentes (2014-2016)
• Professor at ESAMC (2008-2011)
• Professor at Faculdade de Tecnologia e Ciencias (2005-2009)
• Creative Director at Ideia 3 Digital (2002-2004)
• Client Service Representative at INVISION Comunicacao Interativa (1999-2002)