Elie

Currently a Product Owner in a Braskem digital innovation project with a fully remote BairesDev team.  Creating and maintaining product roadmaps, backlogs, features/epics, and user stories. Working with development teams to size and estimate.

• Working with cross-functional teams to design, build, and roll out digital products.
• Conducting market research to gain a deeper understanding of user needs and competitors.
• Designing and building technical processes related to people, technology, budget, and business.
• Examining, interpreting, and reporting results of analytical initiatives to stakeholders.
• Supporting the sales process and building business cases to ensure product investment.

A Product Manager in all stages of web software development, from conception to launch (product vision, roadmap, wireframes, UX, backlog grooming, QA/testing, etc.).  Managed the remote decentralized development team of up to 20 people including developers, designers and marketers, that used Ruby on Rails as the main framework, creating a culture based upon Agile principles (Scrum and Kanban), focused on high collaboration, TDD, CI/CD, QA/testing, limited WIP and fast delivery.

• Conducted User Research to help create the product roadmap through +30 face-to-face depth interviews and +200 online surveys then managed the product roadmap, backlog, features and user stories.
• Analyzed customer behaviour data through Mixpanel and Google Analytics and managed main marketing KPIs: Activation rate, DAU, LTV, CAC, Churn rate.
• Participated in daily meetings with development team to evaluate tasks current status and next steps.
• Supervised PR, merge and deployment to staging via slack + github integration.
• Reviewed and manually tested new features in staging before approving deployment to production.

Coordinated the strategic and action planning regarding the operational schedule and new products released across the fashion season calendar. Structured management processes and tasks related to the whole product development cycle and sales, based on Agile methodologies.

• Created an ERP spreadsheet system to manage finances regarding sales, inventory, and raw materials to generate main KPIs, such as average EBITDA, break-even point, average ticket price, inventory turnover, and the average cost of production.
• Helped to develop the underlying brand values and strategy that guided the communication strategy and marketing tactics.

Prospected market aiming to reach new customers and developed technical and commercial presentations regarding the sales process. Collaborated with international geologists to enable technology transfer.

• Planned the company’s annual budget
• Managed finances and accounting.