Diana

• In charge of designing the whole UX experience (wireframes, clickable prototype ready for testing) for Olive enrollment flow, as well as the UI components.
• Identifying current issues the experience might have as well as possible innovation opportunities within the experience.
• Managing a team of a UI Designer and UX Writer to collaborate and achieve the product needs.

• In charge of designing the whole design system from scratch, for an app meant to work for 4 different types of users/profiles.
• Designed app architecture, wireframe, and final screens, taking into account special needs such as designing interfaces for people with vision reduction.
• Created and developed all the UI components as well as visual identity and illustration.

• Designed and implemented qualitative research tools and methodologies to design a technological tool for training teachers and educational agents of MinEducacion and ICBF in areas of high rurality and low connection.

• Design of research tools and research methodologies.
• Design of visuals and identity pieces.

• Design of research tools and research methodologies.
• Design of visuals and identity pieces.

UX and UI. Copywriting. Brand identity and graphic design.

Communi.Care project

• Field research at the Santafé Foundation Hospital facilities to improve the internal patient transfer service. Service and redesign of contact points, through service design tools.
• Prototyping and joint creation of the solution with the main actors involved in the service

• Renovation and design of the Loto del Sur brand, with Art Direction.
• Conceptualization, Design, and production of campaigns for stores:
• Communication concept, experience design. showcases, graphic pieces. Packaging design. Benchmarking and product concept for new lines.
• Design and implementation of strategy for social networks. Design of contact points, packaging, and concept for allied brands of Loto del Sur and Cosmétika.