Diana

In charge of designing the whole UX experience (wireframes, clickable prototype ready for testing) for Olive enrollment flow.  Designing the UI components.

• Identifying current issues the experience might have as well as possible innovation opportunities within the experience.
• Managing a team of UI Designers and UX Writers to collaborate and achieve product needs.

Worked on Compa, an application for farmers in Montes de Maria in Colombia. She worked as UX/UI defining the design system and clear and meaningful interactions for users with low technologic literacy and poor internet connection for the different types of users: promoters, agricultural, and
beekeeping producers and associations. She developed the look and feel of the application defining color palettes, fonts, and typographic hierarchies. Created guidelines for the distribution and layout of the mentioned elements within the screens/wireframes. Also made all the illustrations of the app.

• In charge of designing the whole design system from scratch, for an app meant to work for 4 different types of users/profiles.
• Designed app architecture, wireframe, and final screens taking into account special needs such as designing interfaces for people with vision reduction.
• Created and developed all the UI components as well as visual identity and illustration.

• Design of research tools and research methodologies.
• Design of visuals and identity pieces.

• Design of research tools and research methodologies.
• Design of visuals and identity pieces.

UX and UI. Copywriting. Brand identity and graphic design.

Field research at the Santafé Foundation Hospital facilities to improve the internal patient transfer service. Service and redesign of contact points, through service design tools.

• Prototyping and joint creation of the solution with the main actors involved in the service

Design and implementation of strategy for social networks. Design of contact points, packaging, and concept for allied brands of Loto del Sur and Cosmétika.

• Renovation and design of the Loto del Sur brand, with Art Direction.
• Conceptualization, Design, and production of campaigns for stores:
• Communication concept, experience design. showcases, graphic pieces. Packaging design. Benchmarking and product concept for new lines.