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Carlos
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Carlos

Porto Alegre, Rio Grande do Sul, Brazil --:--:--

Carlos is a Senior UX/UI Product Designer with 20+ years of experience developing complex web designs for companies in the US, Canada, and Latin America. He is an expert at building wireframes, POCs, and other designs based on technical requirements and conversations with end users and clients. He is strong with Adobe products, HTML, CSS, Sketch, and related technologies. Carlos is a passionate UX Designer that takes pride in his work and always strives to achieve best practices and functional/beautiful end products.

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Skills
Years
1
2
3
4
5
6
7
8
9
10+
TDD
JavaScript
Usability tests
Google Analytics
UX/UI design
SASS
Axure
HTML
jQuery
Protopie
CSS
WordPress
Trimble
Photoshop
Illustrator
Hotjar
Sketch
Developer Personality

Independent

Collaborative

Trailblazer

Conservative

Generalist

Specialist

Planner

Doer

Idealist

Pragmatist

Abstraction

Control

100
50
0
50
100
Feature Experience

Ideating / Prototyping

User Research / validation

Data Reporting

SEO / Tracking Metrics

MODERATE
EXTENSIVE
EXPERT
Cultural Experience

Agile - Scrum

International Transportation

e-Commerce

MODERATE
EXTENSIVE
EXPERT
Portfolio

Z3 Works

Senior UX Product Designer (Remote)

Work Experience : 2014 - Present

Developing UX product design projects for clients in the USA, such as Trimble (Video Intelligence project, web-based system for monitoring and securing truck fleets), Wayfair, and Sentinel Video (web-based solution project for truck/car fleet security and monitoring through cameras, dash cams and mobile apps). Creating high-fidelity, interactive prototypes on Axure, Protopie, Sketch App, Photoshop, Illustrator, HMTL, and CSS, as well as static interactive with Trimble visual identity

  • Designing and specifying user interactions for product applications via prototypes, GUI sketches, Mock-ups
  • Carrying out field research through user interviews and tests, and translating findings to validate the design
  • Conducting in-person and remote usability testing sessions, creating usability test scripts, while documenting and analyzing results as well as training for Product Owners, Developers and, QA Analysts
  • Developing detailed product design documentation, Personas Mapping, and User Journey that effectively communicates interaction and design ideas to the development team
  • Responsible for visual design and identity by creating logos for Sentinel and Video Intelligence at Trimble, as well as Coding interfaces using HTML and CSS
  • Creating wireframes to describe complex flows using a virtual board on Miro while designing interactions and flow within the app for the developer
  • Managing Google Analytics, performing the configuration, and user definitions, creating customized tracking of event actions, dimensions, metrics, view definitions, and creating reports and dashboards while monitoring heat maps through Hotjar

Achievements: Won Minnesota’s Tekne Awards 2018 in the innovative product category with the Trimble Video Intelligence project

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Datacom

UX/Information Architect

Categories

Work Experience : 2014-2015

Datacom is a leading manufacturer of network equipment for data telecommunications in Latin America.  Carlos designed and maintained the information architecture including documentation lists, taxonomy refinement, content and security models, layout navigation, and information forms, developed strategies for improvement, and optimized user experience to meet clients’ expectations.

  • Systema3sed projects by researching browse frame structures, usability testing, and customized modellingmodeling
  • Created low and high-fidelity prototypes using Axure and workflow to demonstrate the interaction between screens, validating with responsible areas
  • Monitored the ERP system effec3veness by conducting card sorting sessions to understand user behavior towards navigation best practices
  • Evaluated the user experience through user testing, interviews and, research on the needs, preferences, and information consumption to identify requirements and room for improvement
  • Conducted usability testing on all new applications, established accurate trajectories for user-friendly interface and navigation
  • Created interface coding using HTML and CSS

Skills

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e-Core

UX/UI Designer/ SEO Consultant

Work Experience : 2011-2014

Worked for clients in the USA, such as Unation (an event-driven social network in Florida) and Laru (a banking system in California), being responsible for projects related to UX design, Google Analytics, and SEO. Created low and high-fidelity prototypes and participated in meetings with the head of business and design in the USA to validate prototypes.

  • Developed responsive interface coding using HTML and CSS in accordance with the development team and wrote semantic HTML using micro-formats (schema.org)
  • Managed Google Analytics, including the configuration of properties, user management, conversion funnels, and defined actions and variables to create customized reports for area managers
  • Performed both A/B and remote usability tests, monitored heat maps, verified conversion improvements
  • SEO project management, developed visual and code improvements on the pages, created a sitemap and indexing on Google, enabling keyword search, content guidelines, and link building
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Stefanini Brasil

UI/UX Designer

Categories

Work Experience : 2010-2011

Designed and implemented web-based user interfaces using HTML, CSS, and jQuery, and directed front-end projects from concept to completion. Created user-centered and responsive designs, considering business requirements, user feedback, and usability findings.

  • Developed UI projects based on high-level requirements, wireframes, and hi-fidelity prototypes, conducted end-user research and user testing
  • Designed and developed high-quality interaction models, user workflows, wireframes, interface mock-ups, and visual designs – from concept to launch on web and mobile applications
  • Worked with internal clients, participating in meetings to gather requirements and create a cutting-edge, intuitive user interface
  • Planned and executed usability tests and incorporated user feedback into the final product design
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Previous Roles

Categories

Work Experience : 2000-2010
  • UI Designer at Intermidia (2007-2010)
  • Web Design Teacher at Afamidia (2006-2007)
  • 3D Modeler at Southlogic Studios (2003)
  • UI Designer at VIVO (2001-2005)
  • Web Design Teacher at Afamidia (2000-2001)

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