Acted as Marketing Automation SME for multiple clients by designing and implementing best-of-class Marketing Automation, outreach, and campaigns. Delivered multiple Marketo instances setup, including CRM (SFDC) sync and debugging Web Hook setup, custom field management, privacy preference center development, lead scoring models implementation, lead lifecycle models implementation, and contact retention programs
Brought in to Act as Marketing Automation Lead in the multi-front large-scoped project for critical clients. Supported Digital Market Engagement Dashboard implementation as Marketo SME for Data & Technology Team.
Operated the lead management processes (scoring, qualification, and routing) in LATAM. Authored and implemented an optimized campaign results QA process.
Led the marketing plan definition and execution, covering digital marketing campaigns, social media, webinars, customer stories, and live marketing. Led local Marketo Automation activities – multichannel engagement campaigns, live and digital events, A/B testing strategy/execution, CoE improvement, telemarketing campaigns backend, lead database management, lead routing, and executive reporting on campaign metrics.
Spearheaded marketing studies for new product development in multiple industries. Remodeled brand licensing process and led successful multiple licensing projects across LATAM, contributing wit 1MM in yearly net revenue